Graphic Design is about communication and problem solving. It encompasses all of the traditional art and design skills alongside the new emerging technologies. The great thing about Graphic Design is that you don't need to be a great artist to be successful in this area. Ideas and the ability to solve problems for companies and campaigns is more important than traditional art skills. It is one of the biggest growth areas in the Creative Industries and covers all sorts of areas from animation, branding and advertising to fashion promotion and layout. It is the commercial aspect of Graphic Design which makes it so exciting.
Students complete project based assignments which develop thinking and communication skills and the ability to solve problems. There are lots of opportunities to learn new skills working by hand, with tutorials in painting, printing and illustration. There is plenty of time to develop digital skills too with web, layout, film and motion graphics and packaging workshops.